When did you become interested in fashion?
When I was twelve years old I discovered fashion magazines. I fell in love with Isaac Mizrahi, Bruce Weber’s photography and of course, the 1990s supermodels – my Bar Mitzvah featured a life size painting of Cindy Crawford! I was also really influenced by collections of the time: Chanel and John Galliano Spring/Summer 1995, for example.
Did you study fashion?
Not formally. I studied writing at Columbia University, and later on I took some styling and fashion history courses. But I didn’t pursue fashion because my family was against it; they didn’t consider it to be serious.
Why did you start an online fashion magazine for men in Tel Aviv?
I found myself very frustrated as a consumer who wanted to buy more than t-shirts and jeans. In Israel there was a huge black hole where a men’s fashion industry should’ve been. I had a lot of knowledge and opinions stored up, and I felt that it was time to start a project of my own.
I couldn’t find pictures of you in Boyfriend.
Boyfriend isn’t about me, personally. It’s about about adding a fun, creative voice to the men’s fashion discussion in Tel Aviv. I want it to be inspirational for as many people as possible. There is, however a Boyfriend “personality” which has slowly emerged – but, If anything, it’s my courageous alter ego.