Seemingly unfazed by CBS‘s rejection of its Super Bowl ad, which followed closely on the heels of a UK approval body rejecting a similar ad, Sodastream continues on its quest to conquer the soda market.
Its newest endeavor to take on the soda giants? The Israeli company has teamed up with Samsung to bring consumers a refrigerator with a built-in water carbonator. The sparkling water comes out of the same mechanism as still water and ice. Just like existing SodaStream machines, you’ll be able to choose between three different levels of carbonation. The fridge has an MSRP of $3899.
The water carbonator will be powered by the same exchangeable 60 liter bottles of CO2 used in normal Sodastream machines.
“The future is clear – there will be no more need to buy, carry, store and find a way to dispose the billions of plastic bottles and cans to enjoy fresh, delicious fizzy drinks at home. The days of this old habit are numbered, as our technology is beating a path to a cleaner, less-expensive and healthier future for consumers and the planet [...]