This weekend Leonardio DiCaprio and Tobey McGuire, two of the newest celebrities-turned-tech-investors, showed up at the SXSW Interactive festival for a party for their latest investment, the photo-sharing app Mobli.
The photo-sharing app space is a crowded one, with companies like Instagram leading the way, but Mobli hopes to differentiate itself by focusing on filtering and organizing photos by people, places and topics. The app seems to be getting some buzz, but at least a dozen people at the party seemed to have no idea what it was, and quite a few people were downloading it at the event to check it out.
It has got decent traction so far with celebrities, including DiCaprio, Lance Armstrong, David Arquette, Soleil Moon Frye, Paris Hilton, among others. I’m sure his investment didn’t hurt in that regard. DiCaprio reportedly led a $4 million investment round into the Israeli-based startup, and some reports indicated McGuire may have invested as well.
Before the event, Tobey stopped by the lobby of the Driskill hotel, which is one of the most popular hangouts during the conference. He didn’t stay too long but he did chat casually with Mashable Editor-in-Chief Lance Ulanoff in the lobby. Later he walked through the streets of downtown Austin and popped into a CD store on his way to the Mobli event, at a bar/restaurant called Kenichi.
He was quite friendly at the event, posing for photos and chatting with fans as well as friends.
Leonardo DiCaprio, on the other hand, came in later through the back entrance, with a baseball cap pulled low on his head, and walked to a blocked-off set of booths in the corner while covering his face with his hand, and spent most of the event there with his friends. He did fire off this post to Mobli while there.
DiCaprio came with his girlfriend, Victoria Secret model Erin Heatherton. Other celebrities who came included Lukas Hass, Jared Leto and Kevin Connolly.
Ashton Kutcher, who came to SXSW the previous two years and has done a lot more tech investing than the others, was a lot more engaged with the tech community during his visits. Last year, for example, he sent people on a scavenger hunt through downtown using clues he left on FourSquare – resulting in an appearance by him at the Driskill Hotel. His visits, not surprisingly, made much more of a splash.