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VIDEO: Absolut bottle dedicated to Tel Aviv

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April 25, 2013
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Inspired by Nordau and Rothschild Blvds. (Design: Nir Peled (Pilpeled))

Inspired by Nordau and Rothschild Blvds. (Design: Nir Peled (Pilpeled))

Israeli metropolis commemorated in special edition of Swedish vodka brand. Bottle design inspired by first Hebrew city’s ficus tree boulevards, serves as tribute to alcohol-filled nights in city associated with club and nightlife culture

After New York (or to be more exact – Brooklyn), Vancouver, Istanbul and a series of other fascinating cities around the world, Tel Aviv is becoming part of the desired list of cities who have got their own special Absolut Vodka bottle.

The Absolut Tel Aviv bottle is being released as part of the Absolut Blank series designed by artist Nir Peled, who uses the professional name Pilpeled.

Pilpeled joins a long and distinguished list of artists from all over the world who have designed posters and other items for the Swedish vodka brand, including Andy Warhol, Jean-Michel Basquiat, Keith Haring and others.

The bottle, which is being released in a limited edition of 150,000 units, commemorates Tel Aviv’s ficus tree boulevards. It serves as a tribute to nights filled with vodka and alcohol in the city, which is associated – internationally as well – with the club and nightlife culture.

“To understand Tel Aviv, one must walk its streets,” Pilpeled says of the bottle he created, as part of an initiative of the Tempo beverage company’s alcohol division and in cooperation with the Allenby Concept House owned by Srulik Einhorn and Guy Assif.

“I designed a sort of a two-sided setting with a window offering a peek into a Tel Aviv boulevard at night. In general, this city has so much energy that you get your inspiration by just feeling what you’re surrounded by,” Peled adds.

The bottle’s design is inspired by the night landscape of the Nordau, Rothschild and Chen boulevards.

Absolut is known for its bold and special ad campaigns, which are considered a milestone in the history of global advertising in general and alcohol advertising in particular.

In the past few years, the company has been releasing limited editions every year in different flavors and designs as a tribute to world cities, cocktails, etc. The special bottles are collected by tens of thousands of collectors around the world, as can be seen on websites like eBay.

It’s no surprise that the successful Swedish company decided to add Tel Aviv to its prestigious Blank series. The city has officially become in recent years one of the hottest and most fashionable cities in the world and the stronghold of partygoers from all over the world.

The New York Times has crowned Tel Aviv as the “capital of Mediterranean cool,” Lonely Planet ranked it as one of the 10 most recommended cities for clubbers and hedonists, and National Geographic declared it one of the top 10 beach cities.

Source: Ynetnews.com

Watch the production of Absolut Tel Aviv by Pilpeled


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