German fashion brand Gerry Weber is coming to Israel. The first store is set to open in Tel Aviv’s Gan Hayir shopping center.
The Israeli franchise for the popular brand was given to the Efrati family, which imports high-quality fashion. The Efrati family is also the owner of Iren, a women’s fashion store located in Gan Hayir.
In early March, Gerry Weber bought the eight stores Israeli fashion chain Castro opened in Germany, after the Castro management decided to terminate its activity in the country which led to losses of some NIS 50 million (about $14.2 million).
The flagship store in Tel Aviv measures 110 square meters (1,185 square feet) in size and is designed in accordance with the company’s stores worldwide. Some NIS 500,000 ($142,000) were invested in the store, and additional branches are expected to open in the future.
Gerry Weber operates 415 stores and 2,000 sale points in 62 countries across the world, including Britain, France, Italy, Switzerland and Eastern European countries.
The company was founded by Gerhard Weber about 40 years ago and it manufactures ladies fashion under five brands. Two brands will be marketed in Israel: “Gerry Weber”, classic tailored clothing for women aged 30 to 50, and “Taifun”, a mix-and-match collection for young women.
The garments’ prices range between NIS 200-1,000 ($55-285).