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Category Archive » Innovation and Technology

Israeli Start-Ups Taking Over New York

Posted on:
September 7, 2014
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With Israeli tech growing larger than Israel itself, some start-ups have chosen to move elsewhere… and by elsewhere, we really mean the big apple (New York City).

According to No Camel’s Guy Franklin, creator of the interactive map “Israeli Mapped in NY,” in 2013 there were 60 recorded start-ups based in NYC. Since then, the number has reached a whopping 200.   

But enough about numbers for now. Meet the faces behind the Israeli start-ups taking over New York.

No Camels 

Behind the Almighty Button: Nimrod Back

Posted on:
September 4, 2014
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This week, SDM got an exclusive interview with Nimrod Back, the CEO and Co-Founder of Pressy. At only 30 years old, Nimrod is taking the tech industry by storm. We’re talking young, smart and a success.

Tell us about yourself and the path that brought you to Pressy?

My name is Nimrod Back, I’m 30 years old, single, and live in Tel-Aviv, Israel. I am an industrial engineer with a passion for android phone development. At first, I had so many ideas for new tech, however, quickly grew tired of them. Pressy was the only one that stuck with me.

What is Pressy?

Pressy is a tiny physical button that goes into a headphone jack and makes your phone do anything with a click, for example:

One short click can toggle your flashlight, two short clicks can take a quick photo, and one click can call your friend.

How did you come up with Pressy?

At the time, I was working on a different app that needed to be tested on my phone. However, in order to run the test,  I needed to unlock my phone, enter my pin code, exit Facebook, search for my own app and run it. So I thought to myself, I need to find a quick and easy solution to remove those painful actions… and Pressy was born!


It seems pretty easy to use. How does it work?

The Pressy button is just a trigger that gives signals to the Pressy app. The app translates the signals into actions that the user Pre-configured .

Right now Pressy is only available for Android phones. Do you have plans on making Pressy for iPhone users?

Unfortunately, there are too many problems with iOS, so Android it is.

What advice do you have to others who want to start-up their own company?

To begin, it is necessary to employ programmers and engineers. Note that one manager is not enough. You should build up a good team that is dedicated to their work and good at it.

And last but not least, when it comes to Israel and innovation does size matter?

When I travel around the world I always ask the locals how big they think Israel is, some people think Israel is as big as Germany or even Australia, I think it is the same with High-Tech.

- Nimrod Back

ReWalk files for IPO

Posted on:
August 29, 2014
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As mentioned before on Size Doesn’t Matter, ReWalk is one of the coolest wearable inventions to come out of Israel. Rewalk is a wearable bionic leg brace that enables paraplegics to walk, and possibly, run. The technology consists of a robotic exoskeleton that uses a combination of upper body strength and momentum to move.

The company announced that it plans to go public as it has recently received Food and Drug Administration approval in the United States.

According to Times of Israel, “the company announced Wednesday that it would seek to raise about $50 million with an IPO offering of 3.4 million shares at a price range of $14 to $16. With those numbers, ReWalk would be valuated at nearly $200 million. Shares would be offered on the NASDAQ stock exchange within 30 days, the company’s announcement said.”

Read more at Times of Israel.


Apple to open Israel sales office

Posted on:
August 28, 2014
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In more Apple-related news, the American company is planning on opening an official sales and marketing office in Israel.

According to Globes, “Apple regards the Israeli market as important, mainly for research and development. The company has 600 employees in its offices in Ra’anana, Herzliya, and Haifa. Apple will soon open new offices in Herzliya Pituah, where most of its employees will work. The company’s new marketing and sales office will also be in Herzliya.”

This move is anticipated to boost Apple’s sales in Israel, which currently faces steep competition in the Israeli market.

Read more at Globes.

Microsoft Partners with Israeli Company for Surface Pro 3

Posted on:
August 27, 2014
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Microsoft‘s  Surface Pro 3, the newest addition to its tablet line, has partnered with an Israeli company to make the already user-friendly technology easier to use. N-Trig pen uses touch technology and “are designed to provide a natural pen-on-paper feel while enhancing the overall creativity and productivity of touch-enabled devices.”

N-Trig was chosen over industry veteran, Japan-based Wacom. According to No Camels, “[Wacom] has 80% of the world market for graphics tablets and related products – so the “incursion” of N-Trig into what had been an ongoing partnership between Wacom and Microsoft is a significant win for the Israeli company.”

Read more at No Camels.

Apple Co-founder Steve Wozniak in Israel

Posted on:
August 27, 2014
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Earlier in the week, we reported that Apple co-founder Steve Wozniak would be in Israel to speak at a conference on education.

During his visit, Wozniak toured communities in Israel near the Gaza border, which he called “one of [his] best experiences [he's] ever had.”

While visiting Jerusalem, Wozniak noted: “had a good time visiting Jerusalem and Gaza Strip today. If Israel did not react, the rockets would continue anyway. If Hamas halted rockets, Israel would not attack them. Peace.”

The technology legend also visited the offices of Israeli startups. On the topic of tech, Wozniak admits that he’s heard amazing things about tech in Israel, and has bought great products from Israeli companies, including the pocket printer.

Check out a video of Woz discussing his time in Israel here.

:: Israel 21C