Source: TimeOUT Israel
TYP supports the LGBT community, and says ‘YES’ to same-sex marriage!
According to Dudi Caspi of Algemeiner : “Sources reveal that Carey even asked her to sing something in Hebrew, however that wasn’t eventually shown on the show.”
Go Daddy, historically the Super Bowl’s raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.
She was ranked No. 1 on Maxim’s Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.
Both models are former Sports Illustrated swimsuit issue cover girls.
But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses – as plans are right now. Even as Super Bowl marketers are reaching out to the world’s most beautiful models, some appear to be evolving away from ultra-racy imagery.
“It’s about intrigue and desire,” says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. “It’s not what you see; it’s what you don’t see – but you know is there.”
For Go Daddy, it’s also an attempt to soften its image. “The new sexy at Go Daddy is all about the customer,” says Barb Rechterman, chief marketing officer.
This will be Refaeli’s first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.
Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.
“I am a model who is well known for her body and feminine image,” she says. “I’m not here to make people think I’m the next Einstein.”
The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.
Go Daddy won’t reveal detailed contents of the spot, called “The Perfect Match.” But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.
While Refaeli’s outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. “We’re not thinking bikinis or anything like that,” she says. “You might say we’ve come up in the world.”
Mercedes-Benz is featuring Upton, 20, in its commercial to appeal to a younger customer with its new, lower-price Mercedes-Benz CLA, says Stephen Cannon, CEO of Mercedes-Benz USA.
But in keeping with Mercedes’ brand image, Upton, who was the cover model on the 2012 Sports Illustrated swimsuit issue, will be wearing a cocktail dress, says Cannon. “We don’t have her on the hood of a car in a bikini.”
“To compile our list, we used data on actors’ earnings gathered for our ‘Celebrity 100′ list. Box office grosses and budget estimates are from ‘Box Office Mojo’. We looked at the last three films each actor starred in over the last three years that opened in more than 2,000 theaters, calculating the return on investment for the studios who pay his (or her) salary. We didn’t count movies where the actor was in a supporting or large ensemble role and we didn’t count animated movies. The actors who score well on this list tend to have small paydays and star in highly profitable movies,” explains Forbes.
According to Forbes, Portman makes $42.70 for every dollar a studio pays her. In particular, 2010’s Black Swan not only garnered the thespian an Academy Award for Best Actress, but with a paltry $13 million budget, it raked in an astonishing $329 million worldwide gross. ‘Twas the little indie film that could, it seems.
Shia LaBeouf came in third on said list, after Kristen Stewart ($40.60), with $35.80 for every $1 paid out largely because of the Transformers franchise. Likewise, Daniel Radcliffe came in 5th with $30.50 for every dollar a studio shells out, what for the highest grossing franchise of them all: Harry Potter.
Other actors that Forbes deemed most bankable were Robert Pattinson ($31.70), Taylor Lautner ($29.50), Bradley Cooper ($25), Dwayne Johnson ($22.70), Amy Adams ($22.60), and Kevin James ($22.40) rounding out the list.
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