Israeli Start-Up Sling Acquired by Brazilian Micro-Credit Giant, Avante


Israeli startup Sling, empowering micro-merchants by enabling them to unlock mobile-finance through their mobile device, has recently been acquired by Brazilian Avante.

Sling serves thousands of Israeli micro-entrepreneurs in Israel and is destined to deploy its services amongs additional 10,000 merchants in the Brazilian market, by the end of 2017.

The company has been founded on 2014 by Erez Yerushalmi (CEO), Jacob Cohen (COO), Tsadok Eliyahu (CTO) and Michael Kessler (Mobile Lead), all avid entrepreneurs with multiple ventures in their past.

The company was funded by Angel investors (Michael Katina, Erez Shani) and was accelerated by Citi’s accelerator, operating from Tel-Aviv, as part of its third class.

Sling was also selected to be part of MasterCard’s startup engagement program ‘Start Path’ in 2015. Sling continues to cooperate with both its strategic partners towards its growth plans.

 

 

ARIEL SHAPIRA, THE JERUSALEM POST

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