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Archive | 2010 | April | 01

Israeli company, PrimeSense(TM), to supply 3D-Sensing Technology to “Project Natal” for Xbox 360

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April 1, 2010
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Ground-Breaking Optical Sensing and Recognition Technologies toAid Gesture Control Platform

REDMOND, Wash. & TEL AVIV, Israel, Mar 31, 2010 (BUSINESS WIRE) — Microsoft Corp. (Nasdaq “MSFT”) and PrimeSense(TM), the leader in 3D sensing and recognition technologies, announced today that PrimeSense will be providing its leading-edge 3D-sensing technology for use in “Project Natal” for Xbox 360.

“We’ve seen tremendous excitement and anticipation for the arrival of ‘Project Natal’ this holiday,” said Ilan Spillinger, vice president of Xbox 360 hardware. “PrimeSense has delivered an important component to the technology, helping us deliver revolutionary controller-free entertainment experiences in the living room.”

“PrimeSense’s technology enables a paradigm shift in the way people interact with consumer electronic devices. The engagement with Xbox 360 establishes PrimeSense’s position as a leading supplier of 3D-sensing technology,” said Inon Beracha, chief executive officer, PrimeSense. “We are especially honored to have a partner like Microsoft who shares our vision for bringing innovative and engaging natural experiences to consumers.”

“Xbox 360 Hardware Engineering teams developed the ‘Project Natal’ sensor based on the PrimeSensor(TM) reference design to support the special requirements of ‘Project Natal,'” said Aviad Maizels, president and founder, PrimeSense.

Microsoft recently announced at the Consumer Electronics Show in Las Vegas that “Project Natal” will be available during holiday 2010.

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest library of games, a streaming library of thousands of movies and TV shows in 1080p HD, and millions of songs connected to the television. The digital center of the living room, Xbox 360 blends unbeatable content with the largest online social network connected to the television in the 23 million members on Xbox LIVE to create a limitless entertainment experience that can be shared at home or across the globe. With the addition of currently code-named “Project Natal” for Xbox 360, Microsoft will forever transform social gaming and entertainment with a whole new way to play — no controller required. More information about “Project Natal” and Xbox 360 can be found online athttp://www.xbox.com/projectnatal and http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About PrimeSense

PrimeSense is the leader in sensing and recognition technologies enabling consumer devices to “see” environments and allow users to control and interact naturally with those devices in a simple and intuitive way. PrimeSense offers affordable solutions for consumer markets including visual/home computing, interactive entertainment and consumer electronics. PrimeSense products include the PS1080 System on Chip and PrimeSensor reference design, plus cross-platform enabling software to make application development easy and intuitive.

Headquartered in Tel Aviv, Israel, with offices in North America, Japan and Taiwan, PrimeSense is a privately held company. For more information, please visit:www.primesense.com

SOURCE: PrimeSense

Baryshnikov to dance his way into Tel Aviv

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April 1, 2010
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Legendary dancer and choreographer Mikhail Baryshnikov will perform in Israel in late June, in a joint performance with Ana Laguna. The performance, titled “Three solos and a duet,” will include choreography by Mats Ek (Laguna’s husband), Benjamin Millepied and Alexei Ratmansky. Baryshnikov, 62, will dance throughout.

The dancer instructed promoters to give away 50 free tickets to each of his three shows to ballet students, according to their teacher’s recommendations. All other tickets are expected to be priced at NIS 280 to NIS 375.
“Three solos and a duet” premiered in Riga, Latvia, the city of Baryshnikov’s birth, last year and has been staged in Europe and the United States.

Claudia La Rocco, dance critic for the New York Times, wrote of Baryshnikov last year: “He has a pass to dance as long as he wants.”

Baryshnikov is often named as one of the three greatest dancers of the 20th century, alongside Rudolf Nureyev and Vaslav Nijinsky. Laguna, 55, is considered the muse of her husband, and was a star dancer of the Kolberg Ballet in Sweden.

The concerts in Israel will take place at the Suzanne Dellal Center in Tel Aviv on June 26 and at the Herzliya Center for the Performing Arts on June 28 and 29.

Tel Aviv University launches ‘Meatfree Monday’

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April 1, 2010
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More than 30 kilos of vegetarian food distributed on campus as part of global campaign aimed at reducing meat consumption in support of fight against global warming. Leading environmentalist: Changing our eating habits most effective way to stop climate change

Tel Aviv University students last week joined their peers in Oxford, Harvard, UCLA, Columbia and dozens of other universities in the international campaign to hold a “meatfree” day once a week. The campaign is led by celebrities Paul McCartney, Yoko Ono and others, along with climate scientists and public health institutions.

During the launching of “Meatfree Monday”, hundreds of vegetarian meals were handed out to students free of charge, including smoked tofu appetizers, seitan (wheat gluten) shawarma, soya goulash and an Indian legume dish.

Students were also invited to attend lectures on the link between steaks and rainforest destruction.

Most university cafeterias joined this initiative and from now on will serve a special vegetarian dish every Monday.

The event took place two days after the international “Meatout Day,” which celebrated its 25th anniversary this year.

Prof. Dan Rabinowitz, former president of “Life and Environment”, the Israel Union of Environmental NGOs, said: “Changing our eating habits, as suggested by “Meatfree Monday”, is the simplest and most effective way for each of us to help, quite without effort, the global campaign aimed at stopping climate change.”

5 million cars off British roads

Eran Ben-Yemini, president of the Green Movement, told the students: “The success of “Meatfree Monday” is a unanimous vote by each of us for a healthier environment and a more sustainable planet. It’s a new breed of activism: assuming responsibility through the food we choose to eat, or, more accurately, not to eat. I sincerely hope this first-of-its-kind event in Israel will spread to other institutions to become a wide-spread public campaign, the way it is in many other countries. Change begins on our plate.”

A special UN report published in 2006 said the animal-based food industry is the leading contributor to global warming. According to that report, the animal-based food industry is responsible for 18% of GHG emissions, more than planes, cars and ships combined. Renowned research institute Worldwatch claimed that according to calculations also taking into account the fish and meat processing industries, as well as other aspects of farm animal husbandry, the industry’s GHG emissions reach about 51% of total emissions.

The UN report also showed that 70% of the South American rainforests were destroyed in order to clear land for cattle grazing, and that a large portion of the remaining parts of the rainforests are used for fodder production.

“The animal-based food industries also seem to be the main contributor to reducing biological variety (i.e. causing various animal species to become extinct), due to their contribution to forest destruction, as well as air, land and water pollution with animal excretions, antibiotics and hormones,” Anonymous for Animal Rights said.

About 17 months ago, Dr. Rajendra Pachauri, head of the Intergovernmental Panel on Climate Change (IPCC), called for a reduction of meat consumption.

During a controversial speech in London, Dr. Pachauri presented data according to which a single day of vegetarian eating is equal to taking 5 million cars off British roads. In Israeli terms, this equals to taking half a million cars off our roads.

Source: Ynetnews.com